AI Dentiti stands as Malaysia’s first national campaign music video made using a hybrid approach combining visual effects (VFX) and AI animation. We partnered with Grey KL and Director's Think Tank to pioneer the technical workflow for this groundbreaking project.

With AI tools still in their early stages at the time, we spent significant time on research and development, experimenting with a mix of traditional VFX pipelines and newer AI techniques. We applied rotoscoping, masking, and fine-tuned AI models to seamlessly integrate animated elements into live-action footage, ensuring every frame of the music video was polished to perfection. The final product was a trailblazing campaign that set new standards for AI-driven video content in Malaysia.