DESCRIPTION
The primary objective of a visual designer is to create visually engaging and meaningful designs that resonate with audiences. Whether it is developing marketing campaigns, designing user interfaces, or crafting print materials, the focus is on creating designs that communicate the essence of a brand and captivate its target audience.
SERVICE
A.I Animation | VFX | Post Production
CLIENT
Minute Maid/Wild Card/Director's Think Tank
CREDITS
Minute Maid and Director's Think Tank approached us after seeing our innovative work in AI animation to create a special global campaign. This project demanded a cutting-edge approach, so we developed a proprietary visual effects pipeline that was integrated from video production to final output. The videos were shot on a green screen, allowing us to separate the talent from the foreground and employ AI-driven post-production. By fine-tuning several Stable Diffusion AI models, we created a range of visual styles, from anime to realistic 3D and even the artistic influence of Yayoi Kusama. These styles helped take the footage to places that would have been impossible to achieve within the budget. The final product blended these unique visual styles using advanced VFX techniques, creating a series of videos that captured the essence of Minute Maid's global appeal.
