Chariot Agency unveils giant sticks of Pocky for Glico.

In a takeover of KLCC and MRT trains, we put giant-sized Pocky sticks in place of iconic landmarks in the city to declare that 11.11, the biggest sales event of the year, is actually Pocky Day.

This professional campaign titled 'Pocky Takes Over the City' was published in Malaysia in November, 2023. It was created for the brand: Pocky, by ad agency: Chariot Agency. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 8 months ago by Chariot Agency.

Executive Creative Director: Jarrod Reginald
Creative Director: Christyna Fong
Creative Group Head: Adam Bashir, Ng Yao Ding
Copywriter: Fiona Kiung, Janice Beh
Art Director: Iqbal Othman
Junior Art Director: Jacqueline Lau
Designer: Jess Tay, Samantha Tan
Strategic Director: Bryan Leong
Strategist: Carolyn Lee
Social Media Manager: Brinda Menon
Community Manager: Nathaniel Lim
Content Creative Manager: Amelia Ng
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Senior Account Manager: Chloe Chuah
Account Manager: Amelia Pestana
Account Executive: Thomas Lim
Senior Agency Manager: Vanessa Pang

Production House: FLUX28 Studios
3D/VFX Producer and Artist - Talha K.K
3D/VFX Artist - Lukman Amir
Cam Op - Christy Vicknesraj

Client: Glico Malaysia Sdn Bhd
Head of Marketing: Yvonne Teh